Google Acquires Wildfire

Google tried and failed to buy its way into the social ad business a couple months ago. This time, it worked: google has picked up Wildfire, which helps marketers manage their presence on social networks like Facebook and Twitter.

• Google Gets Its Social Ad Start-Up by Buying Wildfire.
• Google Targets Social Media Marketing With Wildfire Acquisition.
• Google acquires Wildfire, the Facebook-focused marketing startup.