AbbyWinters Cites Content Variety as Key to Retention
In an XBiz article, AbbyWinters reported that adding more variety has helped improve the website's member retention.
AbbyWinters CEO Garion Hall explained that the site rebills started at around 5.0 times but now the average monthly-rebilling customer signs on again 7.2 times including their initial subscription, before canceling.
"We analyze the reasons customers provide when canceling rebills, and see 'lack of variety' commonly cited. In reaction to this, we added several different styles of content. We have noticed rebills-per-customer increasing in response to this."